You don't have to pay or invest time to develop or place an advertisement but to showcase the usage of the product which costs significantly less
This method ensures that you have the complete attention of customers, achieving the highest possible reach and return on investment (↑ROI).
You also gain an association with artists without the necessity of paying them like you would for traditional brand ambassadors.
As the song or music video reaches more people, your reach will continually bring in new customers.
Consumer is watching it willingly .